The detail

Comprehensive coverage of the Australian business landscape with unbeatable accuracy

ANZSIC division by state

ANZSIC division	ACT	NSW	NT	QLD	SA	TAS	VIC	WA	Total
A – Agriculture, forestry and fishing	8	941	38	834	252	78	607	208	2,966
B – Mining	4	18	13	146	46	9	81	176	593
C – Manufacturing	130	5,546	122	3,371	1,454	388	5,628	1,965	18,604
D – Electricity, gas and water supply	1	51	2	43	17	4	36	22	176
E – Construction	295	7,149	219	4,384	1,421	564	5,474	2,067	21,573
F – Wholesale trade	52	1,926	54	1,208	533	161	1,916	649	6,499
G – Retail trade	1,214	29,156	757	18,415	7,024	2,342	25,513	8,921	93,342
H – Accommodation, cafes and restaurants	272	6,818	196	4,367	1,398	632	5,440	1,722	20,845
I – Transport and storage	76	2,499	109	1,554	586	202	1,989	783	7,798
J – Communication services	17	217	11	148	126	62	151	120	852
K – Finance and insurance	102	1,856	43	1,214	340	112	1,310	460	5,437
L – Property and business services	857	17,461	417	9,702	3,357	1,018	12,908	4,774	50,494
M – Government administration and defence	44	186	31	101	81	27	106	127	703
N – Education	116	3,502	141	1,670	875	233	3,121	970	10,628
O – Health and community services	567	11,555	183	6,263	2,325	624	8,151	2,830	32,498
P – Cultural and recreational services	201	3,882	152	2,307	968	442	3,376	1,084	12,412
Q – Personal and other services	602	10,797	283	5,805	2,373	857	8,091	2,674	31,482
R – Non-classified	222	5,599	163	4,005	1,529	512	4,926	2,151	19,107
Total	4,780	109,259	2,934	65,537	24,705	8,267	88,824	31,703	336,009

ANZSIC division by employee size

ANZSIC division	NA	1–4	5–9	10–19	20–49	50–99	100–499	500–999	≥1000	Total
A – Agriculture, forestry and fishing	2	2,157	390	209	117	47	38	5	1	2,966
B – Mining	2	141	109	119	72	33	72	21	24	593
C – Manufacturing	30	8,858	4,088	2,574	1,801	595	539	64	55	18,604
D – Electricity, gas and water supply	0	54	41	17	11	16	13	10	14	176
E – Construction	19	13,381	3,766	2,287	1,418	380	282	21	19	21,573
F – Wholesale trade	6	2,655	1,822	935	655	221	165	20	20	6,499
G – Retail trade	86	53,519	22,643	9,860	4,316	1,278	1,500	61	79	93,342
H – Accommodation, cafes and restaurants	16	9,457	5,080	3,196	2,035	673	379	3	6	20,845
I – Transport and storage	7	3,533	1,963	946	741	268	292	30	18	7,798
J – Communication services	1	580	149	60	35	9	11	2	5	852
K – Finance and insurance	5	2,665	1,620	606	261	99	123	25	33	5,437
L – Property and business services	52	24,128	12,183	7,436	4,221	1,199	1,014	125	136	50,494
M – Government administration and defence	0	46	30	57	111	105	237	57	60	703
N – Education	19	2,224	1,701	1,289	2,941	1,495	908	14	37	10,628
O – Health and community services	41	14,490	8,101	5,758	2,328	787	777	80	136	32,498
P – Cultural and recreational services	17	6,774	2,248	1,546	1,224	356	213	13	21	12,412
Q – Personal and other services	25	20,485	5,902	2,569	1,495	479	445	44	38	31,482
R – Non-classified	49	9,341	3,772	2,578	1,986	679	580	54	68	19,107
Total	377	174,488	75,608	42,042	25,768	8,719	7,588	649	770	336,009

Employee size by state

Employees	ACT	NSW	NT	QLD	SA	TAS	VIC	WA	Total
[NA]	5	103	6	67	29	13	95	59	377
[1–4]	2,173	58,222	1,317	33,206	12,599	4,359	47,375	15,237	174,488
[5–9]	1,184	24,401	731	15,225	5,596	1,781	19,042	7,648	75,608
[10–19]	685	13,031	454	8,860	3,115	1,040	10,594	4,263	42,042
[20–49]	443	7,912	264	4,917	2,061	634	6,876	2,661	25,768
[50–99]	132	2,699	92	1,631	679	241	2,309	936	8,719
[100-–499]	127	2,389	62	1,408	535	176	2,126	765	7,588
[500–999]	11	217	5	105	44	14	180	73	649
[1000+]	20	285	3	118	47	9	227	61	770
Total	4,780	109,259	2,934	65,537	24,705	8,267	88,824	31,703	336,009

Decision-maker by state

State	Principal decision-maker	Marketing	HR	IT	Finance	Sales	Total
ACT	4,780	104	134	129	248	38	5,433
NSW	109,259	2,420	2,353	2,929	4,860	1,268	123,089
NT	2,934	32	71	72	127	26	3,262
QLD	65,537	1,178	1,167	1,203	2,475	699	72,259
SA	24,705	484	516	634	1,236	287	27,862
TAS	8,267	115	154	183	274	70	9,063
VIC	88,824	2,067	1,990	2,408	4,102	1,190	100,581
WA	31,703	627	767	768	1,604	412	35,881
Total	336,009	7,027	7,152	8,326	14,926	3,990	377,430

Decision-maker by employee size

Decision-maker	NA	1–4	5–9	10–19	20–49	50–99	100–499	500–999	≥1000	Total
Finance	80	93	308	1,824	5,331	2,962	3,339	441	548	14,926
Human resources	56	10	43	288	1,526	1,450	2,781	450	548	7,152
Information technology	28	13	45	321	2,363	2,067	2,684	383	422	8,326
Marketing	21	53	169	782	2,174	1,316	1,902	271	339	7,027
Principal decision-maker	377	174,488	75,608	42,042	25,768	8,719	7,588	649	770	336,009
Sales	15	15	73	525	1,575	871	780	74	62	3,990
Total	577	174,672	76,246	45,782	38,737	17,385	19,074	2,268	2,689	377,430

Client testimonials

Forrest Marketing Group

Finding the right companies for our agents to call is vital if we are to generate high quality sales leads for our clients. We have been using the REACHDM database since 2006. The reason we continue to do this is that we know that the REACHDM database contains hundreds of thousands of businesses, so it will allow us to build sustainable lead generation campaigns for our clients. We know will always get accurate data that we can rely on, and we get great service from the team at REACHDM. They are fast, helpful and above all reliable, giving us guidance on how to get the best lists for our clients. I can’t recommend them highly enough and I know that we will continue using them for years to come.

Richard Forrest
Managing Director

www.fmgroup.com.au

Direct Mail Solutions

Direct Mail Solutions have been using REACHDM data for over 10 years with great success. There are so many options to choose from in doing a direct marketing campaign so I can tailor each campaign perfectly by using REACHDM data. I am so impressed by its accuracy with only a few letters returning. It is also very impressive when we can direct our letters to a particular person knowing that there is a far greater chance of the letter being opened and acted upon. I would recommend REACHDM data to anybody.

Paul D’Arcy
Director

www.directmailsolutions.com.au

WFI

We have used the REACHDM database continually to target key decision-makers in specific industries for our sales and marketing campaigns. The list accuracy and turnaround times are fantastic!

Jessica Harris
Regional Assistant

www.wfi.com.au

EKAS

Exceptional service! They are always happy to help, support is top-notch for a good quality list. Highly recommended.

Charles Miravite
Project Manager/Analyst

www.ekas.com.au

Impact Lists

For clients requiring up-to-date, accurate B2B data that targets both large and small companies and delivers great results, we can’t go past REACHDM. Their fantastic service is an added bonus.

Samantha Kane
Account Manager

www.impactlists.com.au

The Prospect Shop

REACHDM is the gold standard when it comes to marketing data for small to medium Australian businesses. Depth, breadth, price, quality, speed and response. A big TICK in every box.

Beau Loughhead
General Manager

www.prospectshop.com.au

Remington Direct

REACHDM has a reputation for accuracy within the SME list environment which is unsurpassed. Their customer service is also of the highest standard and they know their product inside out. They take pride in their list and are a trusted partner in helping our clients grow their customer base.

Simon Remington
Director

remingtondirect.com.au

Peter Lane Business Development

For just over 13 years we have been creating new business opportunities for our clients across a wide range of industries throughout Australia.

The first step of our successful ‘6-step sales process’ is to establish target markets. REACHDM has been our major source of quality data for over 12 years.

The quality of the data has been excellent and it has been a pleasure to do business with our friends at REACHDM.

Peter Lane
Business Development

peterlane.biz

Greater Data

REACHDM are my go-to list for fast, efficient service and good quality SME data.

Erin Azzopardi
Sales and Campaign Coordinator

www.greaterdata.com.au

Dataphoria

With unsurpassed market coverage and update frequency, REACHDM is the obvious choice for many of our B2B list selections.

Alex Harding
Director

www.dataphoria.com.au

Data Consult

REACHDM are a joy to work with. Their databases cover those hard-to-reach B2B verticals that can be difficult to find from other lists owners. Never had a problem with delayed counts or data orders. REACHDM know what customer service is. Look forward to continuing our pleasant relationship.

Andrew Hunt
Managing Director

dataconsult.com.au

Direct Telemarketing

As a provider of B2B appointments and leads to our clients, we have been regular users of the REACHDM database over the years. We’ve found it to be an excellent, up-to-date source of decision-maker data, offering a great ability to hone in on the right target market.

Darren Chandler
Director

www.directtelemarketing.com.au

Action Mailing Lists

REACHDM gives me everything that I need as a list broker. Quick response times. Intelligent assistance with selections and a list that is as accurate as it gets. But best of all the team at REACHDM is a delight to do business with.

Abramo Ierardo
General Manager

www.aml.com.au

ContactAbility

REACHDM have been a key partner for ContactAbility over many years, with customer service of the highest level. We would recommend REACHDM to any client looking for highly accurate B2B data.

Mark Huntingford
Operations Director

contactability.com.au